Anyone who knows me knows that I am a bona fide Porschephile, and some of them also know that my interest in design began when I was a young boy and came into possession of a trading card featuring a very special Porsche 911 — a 2.7 RS. The red “Carrera” script and matching wheels fascinated me and sparked a long obsession with branding marks, stripes, stickers, and anything else related to the visual appeal of road and racing cars. These projects are pure passion projects.
The Porsche 935
In 2020, a casual conversation with a friend, Jeff Zwart — who also happens to be an award‑winning automotive commercial director, photographer, and race car driver — led to an opportunity to design the livery for a very rare sports car he would be piloting that year at the famous Pikes Peak Hillclimb: the Porsche 935.
The Back Story
If you’d like to hear more about the livery design process, listen to this episode of the UK’s PorscheSports Podcast, where I was invited to talk about the design work and my influences.
The Process
The design process is intense and lengthy. Multiple initial sketches are narrowed and refined until a preferred design is approved not only by the driver but also by the car’s owners, its sponsors, and the Porsche Motorsport division.
The Reaction
The Porsche Motorsport livery sparked a wave of genuine fan devotion from the moment it debuted. Voters crowned it “Favorite Livery” in the race’s Instagram bracket, with thousands of passionate replies and tagged shares celebrating its bold lines and heritage cues. Collectors responded immediately: limited-run scale models sold out quickly and began appearing in display cases and on social feeds. Porsche Panorama put it on their cover, and the greatest driving-game franchise in the world, Gran Turismo, recreated the livery for gamers to download into their garages and onto their cars — proof that the livery didn’t just please critics; it became a beloved emblem for both real and digital fans alike.
100 Lines
2022 was the 100th running of the Pikes Peak International Hill Climb, and I was asked by Emotion Engineering owner and chief engineer Joey Seely to design a livery for a one-off Porsche 911 GT3 R specifically built to race at Pikes. I wanted this livery to be more than a dynamic design; I wanted the idea to be rooted in the history of the race. So I developed a simple concept: 100 years of the race could also be thought of as 100 starting lines crossed. Thus the “100‑lines” livery was born.
Carrera Cup
Win poster series for Porsche Motorsport North America Carrera Cup.
Hired by Porsche ambassador Jeff Zwart and Porsche Motorsport North America on the strength of my livery work for the Mobil 1–sponsored Pikes Peak program, I created a poster series that draws heavily from Porsche’s storied design legacy. The visuals nod to legendary designers like Erich Strenger, blending clean, functional typography and bold color fields with layered technical geometry to evoke both racing heritage and engineering precision. Each poster balances historical reference with modern execution—celebrating Porsche’s past while keeping the work distinctly contemporary and race-ready.
