In 2024, I had the great honor of helping reimagine the brand identity for The VII Foundation—an organization committed to supporting deeply reported journalism and photojournalism that documents the most pressing issues of our time. Their work helps communities see the truth clearly so they can make informed, evidence-based decisions about the challenges impacting their lives.
The foundation’s original logo was the simple Roman numeral, VII—a reference to the seven founding members. For the identity refresh, the task was to honor that history while giving the mark a purpose beyond itself. The goal was to create something that could serve as a visual device, not just a static symbol.
Being a non-profit was also a key consideration—they needed an identity that was simple, scalable, and repeatable across platforms to keep production costs low and execution efficient. But that simplicity couldn’t come at the expense of impact. It still had to carry weight, feel considered, and hold its own beside the powerful stories and imagery the foundation supports.
The result is a dynamic yet efficient identity system—one that feels at home alongside powerful storytelling, while remaining practical, repeatable, and visually strong.
