THE GREAT BARREL HUNT

THE GREAT JACK DANIEL’S BARREL HUNT

To celebrate 150 years of the Jack Daniel distillery, 150 Jack Daniel’s barrels were hidden in 150 cities all over the world. Follow the clues, find a barrel, keep the barrel and whatever’s inside.

CLUES

In the weeks leading up to the anniversary date, clues were dropped across the brand’s global social media channels.

GIFs for social channels

IN-BAR PROMOTIONAL POSTERS

Hand made from barrel wood, these laser engraved wooden bar posters were used to promote the activation and were then gifted to a few lucky winners.

HINTS

Online video was used to promote the barrel hunt activation and generate interest across the participating countires.