HYGGE - PROTECTED BY SIMPLISAFE
The ultimate benefit of home security is actually a feeling- a feeling of calm, comfort and one of sanctuary. “Peace-of-mind” comes to mind, but that may be one of the most overused expressions in advertising. For this seasonal campaign we needed a way to make peace-of-mind more sticky. So we borrowed a Scandinavian expression that not only captured the warmth of the holiday season but also captured this ultimate benefit of a feeling - Hygge.
DIRECT RESPONSE TV
TV / ONLINE VIDEO
RETAIL ON-SITE VIDEO - Looping videos created to run in-store on the multiple TV’s on display at retail locations like Best Buy during the holiday season while the campaign was running in other channels.
PAID SOCIAL
The Hygge shoot yielded a library of video and still assets we could use in our paid social channels.
SOCIAL VIDEO
FEAR IS EVERYWHERE
2018. Super Bowl LIII. A collaboration with the good folks at Preacher in Austin, TX. Looking back now– considering what had yet to happen in the world and what we would all soon come to face, this spot was oddly prophetic. Just two short years later sales of home security systems would tick up at a clip never before seen as we all closed ourselves in and tried to create our own safe space.
THE SIMPLISAFE SOCIAL-DISTANCING SWEATER
Cut to the 2020. People were filled with cabin fever after spending the year hunkered down and masked up.
The vaccine was still a ways off but the holidays were here and all we wanted to do was get together. But being a company in the business of keeping people safe, we felt we should encourage people to remain vigilant. But we also felt that the last thing people wanted was a lecture on maintaining safe distances. So we worked with our partners at MullenLowe to take our motion-detection technology for homes and bring it to a personal level by way of an activation that was equal parts social commentary and a good laugh. And laughter is always good medicine.
VICIOUS BUNNIES, FLATULENT FIDO’S and HOME SECURITY
As it turns out there are quite a few people that consider the family dog an adequate answer to their home security needs. So we thought the annual pet week was a great time to remind folks that home security should not be left to your hound, cat or even your bad tempered bunny or at the very least you should augment their efforts with the number one rated home security system.
