A LITTLE BIT OF HONEY. A WHOLE LOTTA JACK.
Jack Daniel's Tennessee Whiskey has been made the same way since 1875. That's a story Jack Daniel's likes to tell. So when the brand changed things up and created Tennessee Honey, its first flavored whiskey, we created a new story. One that explained how a little bit of honey got in a whole lot of Jack.
Every good story needs a great soundtrack. So we re-recorded the track, “King Bee” by Slim Harpo with The Stone Foxes and made the song available for downloads.
THE ORIGIN STORY
Leading up to the launch, we told the origin story of the King Bee on facebook - creating a mythology that teased the product and sparked conversation.
