TALES FROM A BLACK LABEL

IT’S NOT JUST A LABEL, IT’S A LEGEND.

The short story ad series reveals the myths behind the legend. But as with all legends some things remain a secret.

A web-based experience let people explore stories behind the label, customize and buy their own wearbles in the “whiskey couture” design store, and test their label knowledge and compete for top-time honors in the label scramble game.